Electrolyte supplements: a private-label overview

Electrolyte SKUs are live across four of DAT's six public commercial formats today — gummies, a functional jelly, an oral strip and Powder sachets — and every one of them carries the same catalogue category, Sports Nutrition. The range surfaces on the Sports Nutrition and Energy & Focus hubs and nowhere else in the catalogue, so the format breadth here sits inside a single positioning rather than several.

Two of the gummy SKUs carry "Pack Sachets" in their own product name; both are gummy-format products packaged in sachets, not placements in the separate Powder sachets lane. The two SKUs genuinely built on a powder base are the ones that sit in that lane. An oral strip SKU rounds out the format spread, so a brief can pick any of four live routes without moving the concept out of the catalogue category the rest of the range already sits in.

A functional jelly suits a higher-fluid, spooned single-serve concept close to how a hydration product is often consumed. A gummy suits a multi-piece daily-ritual dose. An oral strip suits a fast, on-the-go format without water. A Powder sachets build suits a mix-into-water ritual, which is the format most consumers already associate with electrolyte products.

None of these choices changes the underlying active — they change the consumption ritual and the shelf story a brand builds around it, and all four route through the same private-label review this guide's compliance section already describes. A brand unsure which ritual its target consumer prefers can brief more than one format from the same active without re-running the compliance review each time.

Because two electrolyte SKUs use "sachets" in their name while sitting in the gummy format, and two other SKUs are genuinely in the Powder sachets format lane, this active is a useful worked example of the naming trap: a product name is not a reliable guide to which of DAT's six public commercial formats a SKU belongs to.

A brief that specifies both the format (gummy, functional jelly, oral strip or Powder sachet) and the packaging (bottle, doypack, sachet, wallet, and so on) as separate lines avoids this ambiguity entirely, and matches how DAT files each SKU internally regardless of what its product name suggests.

DAT Supply's served markets are the EU, the UK and the US — the same markets this guide's compliance section refers to for FDA or EFSA guidelines. An electrolyte brief across any of the four live formats can name one or more of these three markets, with the documentation pack confirmed against whichever are named.

Hydration-specific claim wording ('electrolyte replenishment' and similar) is reviewed per market rather than assumed to carry across all three, so naming the target market early lets that review run alongside formulation instead of after samples are approved.

The project brief wizard captures format, packaging and target market as a structured intake, so the sachet-naming ambiguity above and the market review both happen at brief stage rather than as guesswork or a later surprise.

Production lead time follows the universal 8-12 week band once a brief is confirmed and samples are approved, the same way across all four live formats.