Ingredient intelligence for private-label supplement development
DAT Supply reviews each ingredient by formulation fit, supported delivery formats, target market and documentation stage. This library reflects the actives we have already evaluated for public reference — across gummies, capsules, softgels, powders, liquids, oral strips, jellies and pet formats — not the full development pipeline.
Each active is reviewed against format suitability, dose anchors and the claim wording for each target market.
The ingredient library is the layer underneath every reviewed concept in the formula catalogue.
Frequently briefed actives
A short list of ingredients DAT is regularly asked about for private-label supplement briefs across our supported formats. Click through for a formulation-side dossier.
Vitamin B6 (Pyridoxine)
Pyridoxine — a workhorse of B-complex and women's health stacks.
- B-complex gummies
- Magnesium pairings
- Women's ranges
Vitamin C (Ascorbic Acid)
Water-soluble vitamin found in citrus fruits and a long-standing pillar of immune-positioned ranges.
- Immune support gummies
- Beauty stacks
- Daily multivitamins
Vitamin D3 (Cholecalciferol)
Fat-soluble vitamin (cholecalciferol) widely used in immune and bone-positioned formulations.
- Daily multivitamins
- Immune gummies
- Kids gummies
Biotin
B-vitamin frequently positioned at the centre of beauty / hair supplement ranges.
- Hair gummies
- Beauty stacks
- B-complex
Open the ingredient library
Search by name or filter by ingredient group. Groups only appear when DAT has published a public dossier on at least one active in that category.
Vitamins & minerals
Ingredient groupDaily-wellness essentials reviewed against EU 432/2012 claim wording per project.
Beauty & skin
Ingredient groupActives commonly considered for beauty-positioned ranges, subject to claim review.
Energy & performance
Ingredient groupInputs typically considered for energy / cognitive ranges, dose set per project.
Sleep & mood
Ingredient groupBotanicals and actives reviewed per target market — restrictions vary.
Digestive & gut
Ingredient groupInputs considered for gut-positioned formats; viability is format-dependent.
Botanicals & mushrooms
Ingredient groupBotanical extracts; novel-food and country-level rules reviewed per market.
Sports nutrition
Ingredient groupAminos, electrolytes and training-positioned actives — claim wording reviewed per market.
Other actives
Ingredient group
Ingredient sourcing — FAQ
Can I choose which ingredients go into my product?
Catalogue formulas ship as reviewed — flavour, colour and shape can be personalised, but the formula itself stays fixed. Ingredient, dosage or active changes are scoped as Custom Product R&D, a paid development package with feasibility confirmed per project.
Where do the ingredients come from?
Actives are sourced through the DAT supply chain against each formula’s specification. Ingredient identity and declared content are confirmed per batch in the product documentation — specification, ingredient declaration and certificate of analysis.
How are ingredient claims handled on pack?
On-pack wording follows the destination market’s permitted claim set for the specific nutrients in the formula. Claim wording is reviewed against the formula before the spec is locked — an ingredient page describing an active is not a claim your label can automatically carry.
What does an ingredient page on this site tell me?
Each entry is a formulation reference: the forms the active is used in, format suitability, formulation notes and the catalogue products that already carry it. The commercial next step — formats, samples and ordering — runs through the private-label catalogue.
Need a formula around a specific ingredient?
Tell us the active, the target market and the positioning angle. The portal takes your order brief and routes it against the right framework — claim wording is reviewed per market.