Vitamin D3 (Cholecalciferol)
Fat-soluble vitamin (cholecalciferol) widely used in immune and bone-positioned formulations.
- 1 Select
- 2 Review
- 3 Sample
- 4 Approve
- 5 Produce
- 6 Deliver
At a glance
- Definition
- Fat-soluble vitamin (cholecalciferol) widely used in immune and bone-positioned formulations.
- Format suitability
- Reviewed for powder sachets, liquid drops, functional jellies and pet soft chews — confirmed per project.
D3's place among this catalogue's vitamins
Vitamin D3 — cholecalciferol — is a fat-soluble active — unlike water-soluble B vitamins such as B6 and B12, which live in energy and B-complex stacks — and the catalogue describes it as widely used in immune and bone-positioned formulations, a different physiological register entirely.
Its claim ceiling covers more ground than either B vitamin's: three EU-permitted claim lines — a contribution to the normal function of the immune system, to the maintenance of normal bones, and to the normal absorption and utilisation of calcium and phosphorus. That is a settled, three-part claim set spanning two distinct positioning territories, immune and bone, rather than a single theme. Like pyridoxine, D3 is filed as a general supplement with no named family, so its catalogue identity rests on that description and claim set rather than on a family label.
D3's footprint today
Daily multivitamins, immune gummies and kids gummies are the use cases the catalogue lists for D3 — all human-side concepts. Yet the concepts that actually carry the ingredient in this catalogue today sit entirely on the pet side: the cat and dog multivitamin formulas, both filed under Pet Wellness.
That is a noticeably tighter carrier footprint than the other actives in this wave — one concept, repeated across two species-specific formats, rather than a spread across categories. For a brand owner, the read is straightforward: D3's demand signal points toward daily-multivitamin and immune positioning on the human side, but the catalogue's current build-out of that demand lives in the pet aisle. That makes a pet multivitamin the natural starting formula, and a human daily-multivitamin or immune concept the more exploratory route into this ingredient.
Starting from the pet base
Because D3's only current carriers are the pet multivitamin formulas, that is the practical starting point for Make it Yours: approved flavour, colour and shape changes on the cat or dog base. Naming the product and designing its label are part of the normal private-label branding path, distinct from that flavour, colour and shape decision.
A brand wanting a human-side daily-multivitamin, immune, or kids-gummy concept built around D3 is describing a formula the catalogue does not yet carry, which is exactly the separately scoped Custom Product R&D route rather than a variant of an existing one. Either way, samples come first — of the pet base if that is the starting point, or of a development build for a new composition — and the claims that eventually go on the label, along with market compliance, remain the brand owner's decision throughout.
Why brands use Vitamin D3 (Cholecalciferol)
Vitamin D3 (Cholecalciferol) is a supplement input commonly considered across multiple positionings. On DAT Supply briefs it is most often considered for Daily multivitamins, Immune gummies and Kids gummies — the exact positioning is set by the brand brief and reviewed against the target market’s claim rules. Editorially we frame it around Contributes to the normal function of the immune system (EU permitted claim), Contributes to the maintenance of normal bones (EU permitted claim) and Contributes to the normal absorption/utilisation of calcium and phosphorus (EU permitted claim), using only EU 432/2012- or DSHEA-compatible wording for the final pack copy. Format-wise we have considered Vitamin D3 (Cholecalciferol) for powder sachet, drops, jelly and pet soft chew; the per-format formulation notes below describe the live constraints (taste, payload, stability, packaging) we tune in the formulation pass. Sourcing form (extract ratio for botanicals, salt or chelate form for minerals, free-form vs ester for amino acids) is reviewed against the brief, with documentation matched to the target market’s import rules. Inclusion rate and claim wording are reviewed per project — no two briefs land on the same combination, and we don’t publish off-the-shelf doses.
Formats this ingredient is reviewed for
DAT Supply covers gummy, capsule, softgel, tablet, powder, oral strip, liquid drop, shot, jelly and pet formats. The list below reflects every format this ingredient is reviewed for — chips link through to the manufacturing hub for each format. Final compatibility, dose and matrix are confirmed per project.
How we use Vitamin D3 (Cholecalciferol) in formulas
A public-safe formulation reference — how this active behaves in our formats, common pairings and handling notes. Final formulation, dose and on-pack copy are confirmed per project.
- Heat stable
- Limited — use coated forms
- Vegan supply
- Project-specific
Per-format formulation notes
Safe-baseline considerations for each format this ingredient is reviewed for. Final formulation, dose and on-pack copy are confirmed per project.
Powder sachets
- Powder flow and dose accuracy at single-serve sachet weights — confirmed per project.
- Barrier requirements (oxygen, moisture) for the active — confirmed per project.
- Reconstitution behaviour when the sachet is dosed into water — confirmed per project.
Liquid drops
- Solubility profile and the carrier needed (water, glycerin, oil) — confirmed per project.
- Taste masking and aroma load in the finished liquid — confirmed per project.
- Preservation system and shelf-life targets — confirmed per project.
- Bottle and dropper fit for the target dose — confirmed per project.
Functional jellies
- Set strength and matrix stability against the active load — confirmed per project.
- Heat exposure during cooking and the impact on potency — confirmed per project.
- Single-serve pouch or cup compatibility — confirmed per project.
Pet soft chews
- Species suitability — dog vs cat tolerance reviewed by the formulation team — confirmed per project.
- Palatability profile and the carrier base (meat, plant, dairy) — confirmed per project.
- No veterinary treatment implication — soft chews are a supplement format, not a therapy — confirmed per project.
Claim framework
Vitamin D3 (Cholecalciferol) is reviewed against the target market’s claim posture: in the EU we check the 432/2012 authorised list and any country-level rules; UK rules track EU post-Brexit. For the US market, DSHEA structure-function wording applies with the FDA disclosure. We do not reuse EU wording on a US label or vice versa — pack copy is rewritten per market and confirmed per project.
Typical anchor: mg per serving — confirmed per project.
Vitamin D3 (Cholecalciferol) is measured by weight (mg) per serving on DAT Supply briefs. The working anchor — the inclusion rate against which target-market claim wording is reviewed — is set during the formulation pass for each project rather than published as a fixed number on the public page. Final per-serving load depends on the chosen format (gummy payload window, capsule fill weight, softgel oil load, sachet or powder scoop size, oral-liquid bottle geometry) and the claim wording the brand needs to support against the target market. Sourcing form (extract ratio, standardised marker, micronised vs granular, salt or chelate form) is reviewed in the same pass. Country-level upper limits (France, Italy, Belgium for the EU; California Prop 65 for the US) are checked before any inclusion rate is finalised. Dose is confirmed per project — we don’t publish off-the-shelf dose tables for any active in the catalogue.
Formulas using Vitamin D3 (Cholecalciferol)
Private-label options where Vitamin D3 (Cholecalciferol) is in the formula — a ready starting point for your brand.
Vitamin D3 Drops
Private-label 30 mL dropper bottle, 1 mL serving, 30 servings. Vitamin D3 (cholecalciferol) for normal bones, teeth, muscle function and immune support.
Kids Multivitamin Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. A Kid-Friendly Vitamin Profile With No Artificial Colours.
Daily Multivitamin Powder
Private-label daily multivitamin powder (powder format). Key actives: Magnesium, Vitamin C, Vitamin B3. Per 1 sachet. EU & US draft formula, MOQ-friendly private label.
Kids Vitamin D3 Drops
Private-label 30 mL dropper bottle, 1 mL serving, 30 servings. Vitamin D3 for normal growth and bone development in children.
Dog Multivitamin Soft Chews
Private-label dogs soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
Vitamin D3 Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. Targeted Daily Vitamin Support.
Dog Omega + Multivit Soft Chews
Private-label dogs soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
Daily Multivitamin Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. A Broad-Spectrum Daily Vitamin And Mineral Profile.
The formulas above sit in these private-label ranges:
Similar ingredients
Ingredients that frequently sit alongside this one in private-label supplement briefs.
Astaxanthin
Astaxanthin is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project.
B-complex
B-complex is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project.
Beta-Carotene
Beta-Carotene is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project.
Calcium
Calcium is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project.
Choline Bitartrate
Choline Bitartrate is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project.
Vitamin B12 (Cyanocobalamin)
Cyanocobalamin / methylcobalamin — central to energy and B-complex stacks.
Looking to launch Vitamin D3 (Cholecalciferol) products under your brand?
This page is the ingredient reference. The commercial side — reviewed catalogue concepts, available formats, samples and ordering — lives on the private-label Vitamin D3 page.
Private-label Vitamin D3 →Build a formula around Vitamin D3 (Cholecalciferol)
Explore the private-label options that use Vitamin D3 (Cholecalciferol), or order samples to review formula, flavour and texture before you commit.