Packaging Options for Private-Label Supplements
A practical reference to the packaging behind a private-label supplement. Covers PET bottles, doypacks, sachets, cartons, retail displays and labels — which formats are standard, which are reviewed per project, and how packaging is confirmed on the order.
What this reference covers
- → PET bottles — the standard primary pack, closures and tamper-evidence
- → Doypacks — flexible stand-up pouches for e-commerce and refills
- → Sachets — unit-dose single servings and their feasibility step
- → Cartons, sleeves and retail displays — secondary packaging options
- → Labels — standard label stock vs. bespoke finishes reviewed per project
Who this is for
- → Brand teams choosing a primary pack for a private-label launch
- → Product managers weighing bottle vs. doypack vs. sachet by channel
- → Founders scoping retail displays, cartons and label finishes
Packaging applies across formats. The right pack depends on the format, the fill and the sales channel — it is confirmed per project alongside the formula.
Comparing packs?
Order a sample kit to see bottle, doypack and sachet options in hand, then brief your order with the format and pack you want.
Primary, secondary and label options
PET bottles, doypacks and sachets
PET bottles are the standard primary pack — sealed, tamper-evident, with standard or child-resistant closures, and suited to most retail and e-commerce channels. Doypacks (stand-up pouches) are lighter and favoured for e-commerce and refill ranges. Sachets are unit-dose single servings and carry a separate feasibility review because their moisture and sealing parameters differ. The right primary pack depends on the format and the fill.
Cartons, displays and secondary packaging
A standard carton ships as part of the normal run. Bespoke secondary packaging — printed cartons, sleeves, retail counter displays, multi-packs — is reviewed per project because it adds artwork and, for displays, a tooling step. Case configuration and counts per case are confirmed against the primary pack on the quote, not fixed in advance.
Labels and artwork
Standard label stock and application ship with the run; bespoke finishes (foiling, textured stock, transparent labels) are reviewed per project. Label content — the panel, the ingredient list, the claims — is the brand owner's responsibility. Documentation reviewed against EU and UK food-supplement frameworks during the project, but the final artwork sign-off and market claims rest with the brand owner.
How this connects to your order brief
Packaging is confirmed alongside the formula and format. Once your format, fill and target channel are set, the primary pack, closure, carton and label stock are chosen against them. Custom cartons, displays and label finishes are reviewed for feasibility and confirmed on the quote.
Frequently asked
What is the standard packaging format?
A PET bottle with a tamper-evident, child-resistant or standard closure is the standard format for most supplement gummies — sealed, stable and suited to retail and e-commerce. Doypacks and sachets are the common alternatives. The standard formats run without bespoke tooling; anything custom is reviewed per project.
Can you do custom cartons, displays or labels?
Cartons, retail counter displays, sleeves and bespoke label stock are reviewed per project. Custom secondary packaging and display units add an artwork and tooling step, so they are confirmed on the quote rather than promised in advance. Standard labelling and a standard carton ship as part of the normal run.
Who is responsible for the label artwork and claims?
Label artwork and the claims on it are the brand owner's responsibility. Documentation reviewed against EU and UK food-supplement frameworks during the project, but final responsibility for label content and market claims rests with the brand owner as the food business operator.
Is the packaging spec fixed before the brief?
No. Closure type, label stock, carton configuration and any display units are confirmed per project against the format, the fill and the target market. No packaging spec, count per case or lead time is promised before the order brief is in place.
Ingredient, dosage or concept changes beyond the catalogue are scoped as Custom Product R&D, with feasibility, production minimum and timeline confirmed per project.
Related pages
- → Packaging — formats and capabilities
- → MOQ and lead times by route
- → Gummy shapes and mould options
- → Gut health category — a common sachet, unit-dose vertical
- → Daily vitamins category — the standard PET-bottle vertical
- → Documentation — what is reviewed per project
- → Browse the catalogue
- → Order samples
Where to next?
Browse the reviewed catalogue, request samples, or start an order when you're ready — the DAT Supply portal routes your brief through the right review step.