Lutein Eye Jelly

Lutein Eye Jelly carries three named actives in its formula table — bilberry extract, lutein and zeaxanthin — rather than the single generic label many jelly-stick SKUs carry. Most jelly sticks in the Daily Vitamins line run on one or two actives, so this is one of the more ingredient-dense sticks on offer, with each active nameable on pack rather than folded into an unnamed blend.

The format is the catalogue's standard squeezable jelly stick: a foil-laminate sachet on a sugar-free carrageenan-pectin base, one stick standing in for a day's serving, sold in cartons sized for trial or retail. An eye-focused concept like this would default to a capsule almost everywhere else in the market, so a stick format gives a brand a different shelf presence for a familiar concept.

Daily Vitamins serves brands building a foundational daily-coverage multivitamin range, and within it Lutein Eye Jelly is a targeted, single-concern slot rather than a broad-coverage anchor. Vision positioning is otherwise absent from this catalogue's Daily Vitamins gummy list, making the jelly-stick format the concept's only current home.

Real range neighbours include Sea Moss Mineral Jelly and Vitamin D3 Jelly, both jelly sticks in the same Daily Vitamins line, and Daily Multivitamin Jelly, the range's broader-coverage jelly anchor. Stocking this SKU alongside those three builds a jelly-stick sub-range spanning a broad daily multi, a mineral option and this eye-focused concept.

Make it Yours covers approved flavour and colour on this exact formula — project-specific personalisation, not a formula change. On a jelly stick the printed foil-laminate sachet and outer carton carry most of the shelf branding, so artwork and pack presentation do a lot of the differentiation work alongside whatever flavour a brand selects.

Changing the three-active combination, adding a fourth ingredient, or introducing a new claim moves the project into the separately scoped Custom Product R&D route instead. Samples of this exact formula come first, and label claims plus market compliance remain the brand owner's responsibility throughout.