B12 Energy Jelly

B12 Energy Jelly combines four named B-vitamins, B12, B3 (niacin), B6 and biotin, in the catalogue's squeezable jelly-stick format. A four-active B-complex jelly is a fuller formula than the catalogue's single-active energy strips or drops, giving a brand a combination option inside the same B-vitamin-led theme rather than a single-ingredient one. The distinction is worth carrying into any listing copy or pack description a brand drafts from this catalogue record. A brand reviewing the record should treat this as the working formulation reference for any pack copy it drafts from scratch.

The jelly base follows the catalogue's standard water, sorbitol and carrageenan-pectin gel system, sucralose-sweetened with a stevia variant available. The same four-active combination, B12, B3, B6 and biotin, also appears in two of the catalogue's pet soft-chew SKUs, so this exact B-complex grouping is not unique to the human energy range. A brand should rely on the confirmed record, not the product name alone, as the reference point for its own listing copy. This is the kind of detail a brand's own quality or regulatory reviewer would expect to see carried through consistently.

Energy & Focus is the catalogue's range for brands building daily energy, focus and cognitive-support concepts, and a four-active B-complex jelly like this one anchors the energy-vitamin end of that range, distinct from the herbal and mushroom-led focus concepts elsewhere in the same category. That placement is a starting point for a brand's own range plan rather than a fixed shelf position dictated by the catalogue alone. Where a brand positions this SKU relative to its other listings is ultimately a range-planning decision made during order setup, not a fixed rule.

B12 Energy Strips and Ginseng Energy Strips carry a single B12 active into an oral-strip format instead of the fuller four-active jelly blend, and Vitamin B-Complex Drops offers B12 alone in a liquid-drop format, so a brand can position this jelly as the combination option against those single-active alternatives. A brand building out a fuller range would typically revisit this placement as more SKUs are added alongside it and shopper feedback comes in. This positioning is a reasonable starting point rather than a fixed placement, and a brand can weight it differently once its own range takes shape.

Make it Yours covers approved flavour, colour and shape on this four-active formula. Masking four combined B-vitamins is a bigger flavour task than a single-active drop or strip needs, so flavour choice carries real functional weight here rather than a purely cosmetic role. These choices are usually confirmed early in order setup, well ahead of any production scheduling or carton artwork being sent to print. A brand should raise any pack-presentation preference at this stage rather than after artwork is already underway and harder to change. Artwork and packaging presentation are typically reviewed alongside flavour during the same personalisation step, rather than as a separate pass.

Adding a fifth active, changing the confirmed B-vitamin doses, or introducing a new energy-related claim moves the project into the separately scoped Custom Product R&D route instead. Sampling this exact formula comes first, and label claims plus market compliance remain the brand owner's responsibility throughout the ordering process. These decisions are typically locked before a sample is produced, rather than revisited afterward. A brand's own branding team usually leads this step, with DAT Supply confirming what the fixed formula and format allow.