Who it's for
Pet brands, groomers and pet-retail labels building a dog or cat wellness range in a palatable daily chew format.
DAT Supply
Pet soft chews private label for Swiss brands
Soft chew concepts for dogs and cats, reviewed per species for daily-use wellness — joint, calm, skin-and-coat and digestion positioning under your brand, with samples before production. Reviewed for Swiss brands.
What you get
Species-reviewed soft chew concepts with flavour systems dogs and cats accept, pack options, a sample path and the standard order workflow.
How to start
Choose a chew concept, order samples to review palatability, then continue into order setup in the portal.
Catalogue
Pet soft chews options for Swiss brands
Pet soft chewPet Supplements
Cat Appetite Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Calming Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Botanical Calming Stack For Travel, Noise And Changes In Routine.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Dental Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Breath Freshening And Daily Oral-Hygiene Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Hairball Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Probiotic And Prebiotic Blend For Digestive Balance And Stool Quality.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Immune Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant And Immune-Support Blend.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Joint Mobility Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Glucosamine, Chondroitin And Msm For Joint Comfort And Everyday Mobility.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Kidney Support Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant Blend Formulated For Senior Animals.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Multivitamin Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
From 2,500 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesSoft, paste-based chew format for cats and dogs. Format and palatability confirmed per project — no pet therapeutic claims. Flavour, palatability and actives are tuned per project with Make it Yours or full custom development.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Switzerland
Artwork runs in German / French / Italian
Label artwork, on-pack copy and retail packaging for Switzerland are written in German / French / Italian. Plan translation and claims review alongside sampling so production is not waiting on artwork.
BLV notification (non-EU framework)
Food-supplement notification for Switzerland is filed with BLV. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Non-EU, non-EEA — separate CH framework; tri-lingual artwork required; high per-capita supplement spend Reading the Switzerland signal for a brand owner brief: the working language is German, French and Italian (the three Federal languages); the grocery, pharmacy, drugstore and DTC channel mix shapes pack format and unit economics; the notification authority (BLV) sets the regulatory cadence; and the cert panel commonly seen on Switzerland pack is Bio Suisse / Knospe, V-Label, kosher / halal where the brief requires it. The most distinctive Switzerland working signal is that Switzerland is outside the EU customs union; a Swiss responsible food business operator is named on the BLV notification and trilingual labelling is non-negotiable.
Market context
Why a Swiss pet chew range can open wider than the liquid-drop range
Switzerland's trilingual labelling across German, French and Italian is non-negotiable, and a Swiss responsible food business operator is named on the BLV notification, the same framework facts that apply across any category. Pet supplement wording, though, is daily-use wellness positioning only by category doctrine — no therapeutic or veterinary claim — which keeps the translated claim text short and comparable across SKUs regardless of sub-vertical.
That is a different starting point from a human liquid-drop range, where active ingredients and claim text vary more from SKU to SKU: because pet-chew wording is already minimal and consistent, a trilingual Swiss pet range can reasonably open with more sub-verticals at once rather than sequencing single-issue concepts one at a time.
Category fit
A wider opening pet chew range across three sub-verticals
Dog Eye Vision Soft Chews, listing lutein, bilberry extract and vitamin E, Cat Skin & Coat Soft Chews, listing biotin and vitamin E, and Dog Omega + Multivit Soft Chews, carrying a broad vitamin panel with biotin, give a three-sub-vertical opening set. Puppy DHA Soft Chews, listing vitamin E, extends the range into a life-stage concept.
Because the daily-use wellness wording is consistent across all four, the trilingual translation pass is comparably light per SKU, supporting the wider opener. Species, palatability and format are still confirmed per project before any formula is locked.
FAQ
Frequently asked questions — Pet soft chews for Swiss brands
Why can a Swiss pet chew range open wider than the Swiss liquid-drop range?
Pet-chew wording is daily-use wellness positioning only, with no therapeutic claim, which keeps the mandatory trilingual translation comparatively light and consistent per SKU — unlike a human liquid-drop range where active ingredients and claim text vary more.
Is trilingual labelling still required for Swiss pet chews?
Yes — German, French and Italian labelling is non-negotiable for the Swiss market regardless of category, with a Swiss responsible food business operator named on the BLV notification.
Which soft chew concepts make up the wider Swiss opener?
Dog Eye Vision, Cat Skin & Coat and Dog Omega + Multivit Soft Chews across three sub-verticals, with Puppy DHA Soft Chews adding a life-stage concept.
Related pages for Switzerland
Project handoff
Brief a pet soft chews project for Swiss brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Swiss brands.