Creatine private label for Luxembourg brands

Range planning for Luxembourg brands usually starts from language: pack copy runs Luxembourgish, French and German together, and a domestic listing is commonly bundled with Belgium and Germany on one shared multi-language artwork variant, with the Direction de la santé notification — handled via ALVA — sitting alongside the equivalent filings for the neighbouring markets rather than on its own administrative track.

For creatine, that setup rewards asking a different first question of every candidate SKU: how many actives its shared artwork will have to explain. A single-active concept keeps the ingredient declaration and claim wording short in each of the three languages at once, so active count — not flavour or format — becomes the practical sorting key for what enters the bundled launch first.

The catalogue's creatine concepts are built on creatine monohydrate, with dose-per-serving confirmed per project against the brief rather than printed as a property of the category. The Creatine Performance and Creatine Plus sachets — two serving weights of the same single active — open the range: one short ingredient line, translated three times, closes the artwork discussion quickly, and the Creatine Boost Jelly extends that single-active simplicity into the jelly-stick format without adding wording.

The gummy pair is where the three-language claim pass concentrates: Creatine Gummies carries cyanocobalamin beside the monohydrate, and Creatine + Taurine Gummies adds taurine as well, so each language variant has more ingredient and claim copy to hold. Flavour, colour and shape on any of these sit inside Make it Yours; changing an active, a serving weight or a claim moves the work into Custom Product R&D.