Who it's for
Brands building adult sleep, calm and evening-routine ranges.
DAT Supply
Sleep & Relax private label for Irish brands
Sleep and calm positioning is reviewed per market before any claim is finalised. Reviewed for Irish brands.
What buyers ask about
melatonin, magnesium, l-theanine, chamomile
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Irish brands.
Catalogue
Sleep & Relax options for Irish brands
JellySleep & Mood
Ashwagandha Calm Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. Adaptogens And Amino Acids For Everyday Calm.
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Ashwagandha KSM-66 Gummies
A ready-to-launch apple-flavoured ashwagandha gummy built on standardised KSM-66 root extract — a production-ready hero SKU for calm, stress and sleep ranges.
From 1,000 units
Samples available
View option →
Powder sachetSleep & Mood
Ashwagandha Powder
Private-label ashwagandha powder (powder format). Key actives: Ashwagandha KSM-66. Per 1 sachet. EU & US draft formula, MOQ-friendly private label.
From 1,000 units
Samples available
View option →
StripSleep & Mood
Ashwagandha Stress Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Ashwagandha Stress Strips
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Calm & Concentration Gummies
Calm & Concentration Gummies is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Calm Night Melatonin-Free Sachets
Calm Night Melatonin-Free Sachets is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Deep Sleep Melatonin Sachets
Deep Sleep Melatonin Sachets is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
JellySleep & Mood
Magnesium Calm Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. Adaptogens And Amino Acids For Everyday Calm.
From 1,000 units
Samples available
View option →
From 1,000 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesDose and format (gummy vs. strip) are confirmed per project against the brief.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Ireland
Artwork runs in English (Irish co-official)
Label artwork, on-pack copy and retail packaging for Ireland are written in English (Irish co-official). Plan translation and claims review alongside sampling so production is not waiting on artwork.
FSAI notification
Food-supplement notification for Ireland is filed with FSAI. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
English-language EU artwork + pharma cluster (Pfizer, Lilly) + Glanbia HQ Reading the Ireland signal for a brand owner brief: the working language is English (Irish/Gaeilge bilingual labelling optional); the pharmacy, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (FSAI) sets the regulatory cadence; and the cert panel commonly seen on Ireland pack is V-Label, IOFGA / EU organic leaf, kosher / halal where the brief requires it. The most distinctive Ireland working signal is that FSAI notification typically receives an acknowledgement; common practice is to use the same artwork base as the UK with regulatory variant for EU FIC.
Market context
Why a non-melatonin opener simplifies an Irish sleep-and-relax launch
Ireland's FSAI notification and English-language pack copy are the same market-entry facts that apply to any category, but a sleep-and-relax range carries its own positioning question: melatonin dose limits and permitted claim wording vary between EU markets, which complicates a formula meant to launch in Ireland and travel to other markets on the same artwork base.
Opening with actives other than melatonin — magnesium, saffron extract and l-theanine among them — sidesteps that market-by-market dose variance for the first SKUs, leaving a melatonin-led concept as a later, market-specific addition once the rest of the range is established.
Category fit
A magnesium-and-saffron calm range ahead of a melatonin-specific addition
Magnesium Calm Jelly, listing vitamin B6, and Saffron Mood Gummies, listing pyridoxine and saffron extract alongside vitamin E, give a non-melatonin opening pair for an Irish calm range. Mood Support Gummies, carrying ashwagandha, rhodiola rosea extract and pyridoxine among its actives, extends the same non-melatonin positioning into a broader-actives second SKU.
A melatonin-specific concept, such as Melatonin (2 mg) Gummies, is a natural later addition once the non-melatonin opener is on shelf and any market-specific dose confirmation for melatonin is complete. Sleep and calm positioning is reviewed per market before any claim wording is finalised.
FAQ
Frequently asked questions — Sleep & Relax for Irish brands
Why open an Irish sleep-and-relax range without melatonin first?
Melatonin dose limits and permitted claim wording vary between EU markets; opening with magnesium-, saffron- or ashwagandha-based concepts avoids that market-by-market variance for the first SKUs.
Which concepts suit a non-melatonin opener?
Magnesium Calm Jelly and Saffron Mood Gummies give a two-format, non-melatonin opening pair; Mood Support Gummies extends the same positioning.
Can a melatonin concept be added later?
Yes — Melatonin (2 mg) Gummies is a natural later addition once the non-melatonin opener is established and melatonin's market-specific dose is confirmed.
Related pages for Ireland
Project handoff
Brief a sleep & relax project for Irish brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Irish brands.