Who it's for
Family brands building kids-positioned daily and targeted concepts.
DAT Supply
Kids private label for Irish brands
Kids-positioned concepts follow per-market labelling and dose rules. Reviewed for Irish brands.
What buyers ask about
kids multivitamin, kids vitamin C, kids omega-3
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Irish brands.
Catalogue
Kids options for Irish brands
GummiesKids & Family
Kids B-Complex Gummies
Kids B-Complex Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Calcium Gummies
Kids Calcium Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Calm Gummies
Kids Calm Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Daily Multi Sachets
Kids Daily Multi Sachets is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Focus & Learning Sachets
Kids Focus & Learning Sachets is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Focus Gummies
Kids Focus Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Immune Gummies
Kids Immune Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Iron Gummies
Kids Iron Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
From 1,000 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesFlavour and shape are reviewed per project; dose is confirmed against the target market.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Ireland
Artwork runs in English (Irish co-official)
Label artwork, on-pack copy and retail packaging for Ireland are written in English (Irish co-official). Plan translation and claims review alongside sampling so production is not waiting on artwork.
FSAI notification
Food-supplement notification for Ireland is filed with FSAI. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
English-language EU artwork + pharma cluster (Pfizer, Lilly) + Glanbia HQ Reading the Ireland signal for a brand owner brief: the working language is English (Irish/Gaeilge bilingual labelling optional); the pharmacy, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (FSAI) sets the regulatory cadence; and the cert panel commonly seen on Ireland pack is V-Label, IOFGA / EU organic leaf, kosher / halal where the brief requires it. The most distinctive Ireland working signal is that FSAI notification typically receives an acknowledgement; common practice is to use the same artwork base as the UK with regulatory variant for EU FIC.
Market context
Why an Irish kids range plans for two age bands from the start
English is the working pack language for Ireland, with Irish (Gaeilge) co-official but not the practical drafting language, and FSAI handles the notification. Kids-positioned ranges carry their own labelling and dose expectations that are confirmed against the target market rather than assumed from an adult formula.
A gummy is the standard kids format in the DAT Supply category taxonomy, but the catalogue also carries drop-format concepts, which matters for an Irish family-brand range: a chewable gummy doesn't suit a child too young to safely chew one, so a range that wants to cover toddlers through older kids needs both formats planned from the outset rather than adding drops later as an afterthought.
Category fit
A drop-format opener for younger children ahead of the gummy range
Kids Vitamin D3 Drops, listing vitamin D3 as its sole active, and Kids Multivitamin Drops, listing vitamin C, cover the younger age band in a dropper format. Kids Vitamin C Gummies and Kids Calcium Gummies then extend the same range into the standard kids gummy format for older children.
Kids Omega-3 Gummies, listing vitamin E as a companion active, rounds out a first Irish kids range once the drop-and-gummy age-band split is established. Dose is confirmed against the target market for every SKU, and flavour and shape are reviewed per project rather than fixed in advance.
FAQ
Frequently asked questions — Kids for Irish brands
Does a kids range for Irish brands need Irish-language labelling?
English is the working language for Ireland; Irish (Gaeilge) is co-official but not the practical drafting language for pack copy.
Why include a drop format alongside gummies in a kids range?
Gummy is the standard kids format in the catalogue, but a chewable doesn't suit a child too young to chew safely — Kids Vitamin D3 Drops and Kids Multivitamin Drops cover that younger age band, with the gummy range following for older children.
Which authority handles the Ireland kids-range notification?
FSAI, the same authority as for any other private-label supplement category in Ireland.
Related pages for Ireland
Project handoff
Brief a kids project for Irish brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Irish brands.