Who it's for
Family brands building kids-positioned daily and targeted concepts.
DAT Supply
Kids private label for Icelandic brands
Kids-positioned concepts follow per-market labelling and dose rules. Reviewed for Icelandic brands.
What buyers ask about
kids multivitamin, kids vitamin C, kids omega-3
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Icelandic brands.
Catalogue
Kids options for Icelandic brands
GummiesKids & Family
Kids B-Complex Gummies
Kids B-Complex Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Calcium Gummies
Kids Calcium Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Calm Gummies
Kids Calm Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Daily Multi Sachets
Kids Daily Multi Sachets is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Focus & Learning Sachets
Kids Focus & Learning Sachets is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Focus Gummies
Kids Focus Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Immune Gummies
Kids Immune Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Iron Gummies
Kids Iron Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
From 1,000 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesFlavour and shape are reviewed per project; dose is confirmed against the target market.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Iceland
Artwork runs in Icelandic
Label artwork, on-pack copy and retail packaging for Iceland are written in Icelandic. Plan translation and claims review alongside sampling so production is not waiting on artwork.
MAST notification (EEA framework)
Food-supplement notification for Iceland is filed with Matvælastofnun (MAST). The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
EFTA/EEA member — uses EU food-supplement framework via EEA; small but high-per-capita supplement spend Reading the Iceland signal for a brand owner brief: the working language is Icelandic; the pharmacy, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (Matvælastofnun (MAST)) sets the regulatory cadence; and the cert panel commonly seen on Iceland pack is V-Label, EU organic leaf, kosher / halal where the brief requires it. The most distinctive Iceland working signal is that Iceland is outside the EU customs union; a local importer-of-record is named on the MAST notification.
Market context
Why a vitamin-D-forward SKU is a common opening choice for a Nordic-adjacent kids range
Iceland sits outside the EU customs union but inside the EEA food-supplement framework via MAST notification, which names a local importer-of-record on the filing. Icelandic is the working pack language, and the market is small but carries high per-capita supplement spend.
A vitamin-D-forward SKU is a common opening choice for kids ranges built for Nordic and Nordic-adjacent markets generally, reflecting typical range-composition practice in that region rather than a claim about any individual product's effect — the formulation and dose are confirmed against the target market either way.
Category fit
A vitamin-D opener with a K2 and omega-3 range extension
Kids Vitamin D3 Drops, in a liquid-drop format for younger children, and Kids Vitamin D3 + K2 Gummies, listing menaquinone-7 (K2), give a two-format vitamin-D-led opener spanning both age bands the catalogue supports. Kids Omega-3 Gummies, listing vitamin E as a companion active, is a natural next addition.
Kids Immune Gummies rounds out a first Icelandic range once the vitamin-D-led opener is established. Dose is confirmed against the target market for every SKU, and flavour and shape stay inside Make it Yours; an active or dose change moves the work into Custom Product R&D.
FAQ
Frequently asked questions — Kids for Icelandic brands
How does Iceland's regulatory framework work for a kids supplement range?
Iceland is outside the EU customs union but uses the EU food-supplement framework via the EEA, with MAST notification and a named local importer-of-record.
Why lead an Icelandic kids range with a vitamin D concept?
A vitamin-D-forward SKU is a common opening choice for kids ranges in Nordic and Nordic-adjacent markets as a matter of typical range composition; dose and formulation are still confirmed against the target market.
What formats does the vitamin-D-led opener cover?
Kids Vitamin D3 Drops (a liquid-drop format for younger children) and Kids Vitamin D3 + K2 Gummies together span both age bands the kids catalogue supports.
Related pages for Iceland
Project handoff
Brief a kids project for Icelandic brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Icelandic brands.